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CTEK Launches a Star-Studded Roadtrip




CTEK is taking the wheel on a road trip with icons as co-pilots and making a few pit stops along the way before reaching their final destination; SEMA 2019 where they will be previewing and launching new products in the Powersport, Pro, DC/DC and EV categories.

Road to SEMA

Each week CTEK is highlighting well-known auto and motorcycle enthusiasts that share a love of all things on wheels. You will get to know what got Danny Koker
into cars or how an artist & son of the Red Rocker uses his personality to better
everything he engages with and so much more. The stories these icons have to tell and the passions they share are worth hearing, which makes them the best co-pilots anyone could ask for on the #RoadToSema2019 road trip.

Along the route, CTEK will be on location at a few key events making Pit Stops! These Pit Stops are a great way to educate people about the products CTEK has to offer and the solution to so many problems when it comes to battery performance. Stops include Sturgis Motorcycle Rally and Sammy Hagar’s High Tide Beach Party & Car Show, to name a few.

“This adventure has so many twists and turns, proving every passion has a story. Our final destination is SEMA, which starts a new CTEK adventure - continuing our passion and drive to maximize your battery performance. Something we are extremely excited to share.” Bobbie DuMelle, EVP North America, CTEK

Why the road trip? North America is full of great sites and even better people with amazing stories. As CTEK has built their brand, they have found that these stories all come from a shared passion and love for anything on 2 or 4 wheels that turn heads. From high-end supercars, iconic classics to artistic rat rods, whatever they are, everyone loves to learn about them and CTEK wants to keep them running.

One of the key parts of this campaign is an opportunity for others to show off their rides via social media. Each week, the featured Co-Pilot will select their favorite ride from the submissions and award a prize package. The weekly winners go into the running to have their prized possession featured in 2020 North American advertising campaigns for CTEK (and bragging rights!).



  • CTEK is a leading global brand in the care and maintenance of vehicle batteries.
  • CTEK is a world-leading authority on battery technology, battery chargers, and battery care
  • and has built a reputation for being first to market with new products.
  • CTEK chargers use patented technology to ensure that chargers condition, charge, and
  • maintain all types of lead-acid and lithium (LiFePO4) batteries quickly, simply and safely.
  • CTEK supplies chargers to the world’s most recognized manufacturers including Audi, Bentley, BMW, Corvette, Ferrari, Jaguar, Lamborghini, Maserati, McLaren, Mercedes, Porsche, and Rolls-Royce.